Palette
FREELANCE WORK
A thoughtful brand refresh designed to bring personality, consistency, and charm to a custom pet portrait business, with a focus on creating a more engaging and memorable customer experience.
A thoughtful brand refresh designed to bring personality, consistency, and charm to a custom pet portrait business, with a focus on creating a more engaging and memorable customer experience.
Deliverables
DELIVERABLES
Logo Refresh
Brand Identity
Booth Signage Refresh
Ordering Instructions Signage
Certificate Design
Packaging Concepts
Logo Refresh
Brand Identity
Booth Signage Refresh
Ordering Instructions Signage
Certificate Design
Packaging Concepts
The project included exploring new business names and logo concepts, establishing a refined color palette and typography, and redesigning vendor booth banners and instructional signage to better communicate custom commissions and on-site watercolor offerings.
Beyond the visual identity, the project explored thoughtful ways to elevate the customer experience, including branded merchandise, a personalized Certificate of Paw-thentication featuring paint swatches from each original portrait, and future opportunities for framed canvas upgrades and more polished artwork presentation.
The overall goal was to balance sophistication with approachability, strengthen the brand's presence at local art fairs, and introduce small, memorable details that add value to each commissioned piece.
The project included exploring new business names and logo concepts, establishing a refined color palette and typography, and redesigning vendor booth banners and instructional signage to better communicate custom commissions and on-site watercolor offerings.
Beyond the visual identity, the project explored thoughtful ways to elevate the customer experience, including branded merchandise, a personalized Certificate of Paw-thentication featuring paint swatches from each original portrait, and future opportunities for framed canvas upgrades and more polished artwork presentation.
The overall goal was to balance sophistication with approachability, strengthen the brand's presence at local art fairs, and introduce small, memorable details that add value to each commissioned piece.
