Tai Pei Marketing Campaign

Created as part of the National Student Advertising Competition, this project challenged our team to develop a fully integrated advertising campaign for Tai Pei frozen foods in response to a real-world client brief. It became one of the highlights of my time at Webster University. I helped bring our strategy to life through the campaign's visual design, and after months of research, collaboration, designing, presenting, and refining, our team earned 1st place at Regionals, 1st place for Graphic Design, and 5th place nationally.