I was tasked with revamping the logo and social media branding for Silver Lining Sport Horses, a St. Louis-based business specializing in personal horse training, riding lessons, and equestrian supplies.

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To ensure the updated branding reflected the company's evolution while maintaining its established identity, I chose a more formal yet approachable typeface and preserved the original color palette. This approach allowed me to create a cohesive and refreshed brand identity that honors the company's roots while showcasing its growth and forward momentum.